Brand audit report
We provide an independent report assessing your brand’s visual identity against the organisation’s business strategy, brand values, and vision. We also provide a competitor analysis to benchmark your brand and identify and competitive advantages.
Our audit includes a catalogue of your current visual branding. Whether it be your stationery or your, signage, apparel, websites, uniforms, marketing collateral or advertising materials—they are all integral client touch-points that communicate your business strategy and brand message to your audience.
• Business strategy, business plan, and marketing plan
• Brand identity standards and systems
• Brand plans and creative briefs
• Brand positioning research
• All marketing collateral, products and other touch-points.
Assessment of legal risks
Brand Audits reports consider brand trademark issues related to your brand. In consultation with a specialist intellectual property lawyer, we check on the ownership of your IP including logo, tagline, and imagery used to represent your brand.
Action plan
Any gaps between the business strategy and its visual translation are identified. Brand Audits provides whole-of-business solutions and an action plan for addressing these gaps, revitalising the brand, and implementing your brand story. Our solutions help you ensure every ‘customer touch-point’ incorporates exception design aligned with the business strategy.
Brand audits will also advise on developing a design brief and the selection of the right design agency to reinterpret your brand.
Mentoring
Our service includes an on-going mentoring service. Our mentoring services helps build your in-house branding capacity. We work with your marketing team so that they can successfully integrate design into every aspect of the brand.
