An audit of existing Queensland Institute of Medical Research (QIMR) materials revealed an inconsistent visual identity that failed to capitalise on marketing efforts. This hindered public recognition of the QIMR brand and, ultimately, hindered the public development of QIMR.
Having identified key areas where QIMR could perform more strongly, Brand Audits were commissioned to develop a series of specifications, tools and visual devices that made best use of the brand's existing visual elements. A prominent new subgraphic device was created, developed from the shape of the QIMR logo. The logo was updated and more stringent version control systems put in place. The new package has has substantially rejuvenated the appearance of QIMR.
