Why audit your brand?
• Protect brand space and prevent the erosion of value
• Increase your brand’s competitiveness
• Maintain consumer-orientated focus
• Align visual branding with evolving brand values, vision, and business strategy
• Deliver consistent messages across all mediums to all stakeholders
• Identify opportunities to connect with key clients at every customer touch-point
• Keep your brand ‘in-touch’ and relevant to consumers/audience
• Catalogue brand portfolio/Independent assessment of portfolio’s relevance
• Identifying opportunities to integrate design into the company’s service delivery.
When should an audit take place?
Ideally, a brand audit should take place annually, following the release of your organisation’s business strategy.
