Brand audit report

We provide an independent report assessing your brand’s visual identity against the organisation’s business strategy, brand values, and vision. We also provide a competitor analysis to benchmark your brand and identify and competitive advantages.

Our audit includes a catalogue of your current visual branding. Whether it be your stationery or your, signage, apparel, websites, uniforms, marketing collateral or advertising materials—they are all integral client touch-points that communicate your business strategy and brand message to your audience.

Assessment of legal risks

Brand Audits reports consider brand trademark issues related to your brand. We check on the ownership of your IP including logo, tagline, and imagery used to represent your brand.

What’s in a brand name?

Brand identity is fast becoming one of the most valuable assets for a business. Contemporary asset value (for intangible assets such as brands) is now nearly 85% of the market value of S&P 500 companies, according to an annual survey by Ocean Tomo in 2015. Yet protection of brand identity is often overlooked until it’s too late—when a company receives a “cease-and-desist” order to stop using another organisation’s trade mark!

More than a logo!

Prior creating your brand’s identity (logo), the trade mark strategy is created to dovetail into the brand strategy. This includes specifications on what direction to take as well what direction not to go. And once the logo concepts are developed, another review is conducted to check for both registered and unregistered trade mark conflicts. Once the logo is completed trade mark is submitted to IP Australia for formal registration.

Action plan

Any gaps between the business strategy and its visual translation are identified. Brand Audits provides whole-of-business solutions and an action plan for addressing these gaps, revitalising the brand, and implementing your brand story. Our solutions help you ensure every ‘customer touch-point’ incorporates exception design aligned with the business strategy.

Brand audits will also advise on developing a design brief and the selection of the right design agency to reinterpret your brand.

Mentoring and Executive Coaching

Our service includes an on-going mentoring and executive coashing services. Our mentoring services helps build your in-house branding capacity. We work with your C-Suite marketing team so they can successfully integrate design into every aspect of the brand.

How do you maintain brand protection?

Successful trade mark registration isn’t enough for long-term brand protection. We help organisations leverage this important asset by:

Brand Audits   Brisbane, Australia   Telephone +61 419 888 468